Srimad-Bhagavatam is the topmost theological science, and therefore it can react on the laymen as medicinal doses. Because it contains the transcendental activities of the Lord, there is no difference between the Lord and the literature. The literature is the factual literary incarnation of the Lord.
His Divine Grace A. C. Bhaktivedanta Swami Prabhupada,
Srimad-Bhagavatam 1.5.16, Purport
The Supreme Lord, who incarnates out of His causeless mercy, regularly manifests His various pastimes in order to award supreme eternal benefit to the averse living entities of this world. All of His pastimes are performed with a desire to deliver the living entities.
Srila Bhaktisddhanta Sarasvati Thakura,
Sri Caitanya-bhagavata, Adi-khanda 13.107
Among sacrifices I am the study of the Vedas, and I am nonviolence among vows. Among all things that purify I am the wind, fire, the sun, water, and speech.
Lord Sri Krsna
The word Brahman indicates the complete Supreme Personality of Godhead, who is Sri Krsna. That is the verdict of all Vedic literature.
Sri Caitanya Mahaprabhu,
Sri Caitanya-caritamrta Madhya-lila 6.147
For receiving the mercy of Krsna, I surrender unto His energy [Radha], and for receiving the mercy of His energy I surrender unto Krsna. By worshiping Them, a practitioner becomes freed from all sinful reactions and, being fully satisfied, he goes to the eternal abode of the Lord.
Chandogya Upaninad 8.13
By knowledge of the Absolute Truth, the sober practitioners realize that blissful, immortal, all-pervading Supreme Lord.
Munddaka Upaninad 2.2.7
The Vedic mantras explain that the all-powerful Absolute Truth possesses a spiritual form and although He remains in the spiritual sky, He is simultaneously present everywhere. He personally appears within the heart of the perfect devotees who constantly meditate upon Him.
Prameya Ratnavali 1.13
O my tongue, since my mouth has become like a lotus by dint of the presence there of these eloquent, ornamental, delightful syllables, you are like the swan that plays there. As your foremost pleasure, always articulate the names Govinda, Damodara, and Madhava.
Srila Bilvamangala Thakura,