O my tongue, since my mouth has become like a lotus by dint of the presence there of these eloquent, ornamentel, delightful syallables, you are like the swan that plays there. As your foremost pleasure, always articulate the namse Govinda, Damodara, and Madhava.
(Srila Bilvamangala Thakura, Govinda Damodara Stotram)
Srila Bhagavatam is the topmost theological science, and therefore it can react on the laymen as medicinal doses. Because it contains the transcedental activities of the Lord, there is no difference between the Lord and the Literature. The literature is the factual literary incarnation of the lord.
(His Divine Grace A.C.Bhaktivedanta Swami Prabhupada, Srimad Bhagavatam 15.16, Purport)