Who can understand the power of The Name?
The simple pronouncing of It
Clears the mind of all dirt,
Softens the heart, gladdens the heart,
Makes the sincere person laugh,
Relax, feel the Bliss of God's association,
Cry, see Govinda's Lovely Form before him,
Makes the devotee bow down
At the merest glimpse of Krishna's Lotus Feet,
Sing, dance, lose consciousness of himself,
Until all he can do is chant, chant,
And go mad with this chanting,
And go mad without the chanting
Watch out for The Name of Krishna!
It will make you a madman!

Damodara das Adhikari
(Dan Clark)