The Hare Krsna movement has just arrived in Great Britain. And a gathering
of Londoners interested in the movement listens to this message recorded for them

Ladies and gentlemen: Please accept my greetings for the happy new year of 1969. and please accept the blessings of Sri Krsna, the Supreme Personality of Godhead, for your kindly participating in this happy meeting of Krsna consciousness.

Srila Prabhupada

Lord Krsna appeared on earth five thousand years ago and gave us the unique philosophy and religious principles of Krsna consciousness in the shape of the Bhagavad-gita. Unfortunately, in the course of time. because things change and deteriorate in the material world, people deteriorated and forgot the art of Krsna consciousness. Therefore Lord Krsna again appeared as Sri Caitanya Mahaprabhu at the end of the fifteenth century to revive the same Krsna consciousness atmosphere in human society.

Lord Caitanya's special gift to the fallen souls of the Age of Quarrel and Disagreement is to induce people in general the religionists, the philosophers, everyone to take to the chanting of the holy name of Krsna. Lord Caitanya informed us that the Absolute Supreme Personality of Godhead can descend in transcendental sound and that when we chant the Hare Krsna mantra offenselessly we immediately contact Krsna in His internal energy. Thus we immediately become purified from all the dirty things in our heart.

Our conditioned life of material exist is due to dirty things in our heart.

Originally we are all Krsna conscious living beings, but because of our long association with matter, we have been transmigrating from one form of body to another, suffering in the cycle of birth and death in various species of life (numbering 8,400,000). Every one of us, although originally a spiritual soul and therefore qualitatively one in constitution with the Supreme Lord, Krsna, has identified with our material body. Thus we are being subjected to various material pangs, specifically birth, old age, disease, and death.

The whole material civilization is a hard struggle against birth, old age, disease, and death. Against these perpetual problems human society is struggling fruitlessly in many ways. Some people are making material attempts, and some are making partially spiritual attempts. The materialists are trying to solve the problems through scientific knowledge, education, philosophy, ethics, literature, and so on. The salvationists are trying to solve the problems by putting forth various ways of discerning matter from spirit. And some people are trying to overcome birth and death through mystic yoga.

But all of these people the materialists, the salvationists, and the yogis must know it for certain that in this Age of Kali, the Age of Quarrel and Dissension, there is no possibility of success without accepting the process of Krsna consciousness.

Srila Sukadeva Gosvami, the speaker of Srimad-Bhagavatam, has therefore recommended that whether you are a fruitive worker, a salvationist, or a mystic yogi, if you actually want to be freed from the pangs of material existence you must take to the process of chanting Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare.

Krsna consciousness is the art of purifying our heart of the dust of material desires. As living entities we have desire as a component part of our constitution. Therefore we cannot stop desiring. But we can purify our desire. Killing desire is no solution, butcuring desire the diseased condition of desire is the right solution. And when the dust of misunderstanding is cleared from our heart, we can see our real position and make steady progress toward the ultimate goal of life.

We have forgotten that the ultimate goal of our life is to revive our lost relationship with God, or Krsna. To revive that relationship we should execute all of our activities in Krsna consciousness. We do not ask you to cease your present occupational duties; we simply recommend that you execute those duties in Krsna consciousness.

Lord Sri Caitanya Mahaprabhu never recommended that one change his position in life. Rather, He favored the process of staying in one's position and hearing about Krsna from a bona fide source. To arrive at the real goal of life, one should give up the artificial process of philosophical speculation and instead submissively hear about the philosophy of Krsna consciousness, which is contained in Vedic literatures such as Srimad Bhagavad-gita and Srimad-Bhagavatam. If one submissively chants the maha-mantra (Hare Krsna, Hare Krsna) and hears without any misinterpretation the message of Krsna as it is given in Bhagavad-gita, then one does not have to change his position by some artificial method. Simply by chanting and hearing about Krsna, you will come to the transcendental position, in which you can know God His name, His form, His qualities, His pastimes, His paraphernalia, and so on.

We are, however, misled at present by leaders who have very little connection with God, or Krsna. Some of them deny the existence of God. Some of them try to put themselves in God's place. Some of them, utterly hopeless and frustrated at being unable to reach any right conclusion, think the ultimate goal of life is void, or zero. But Krsna consciousness is solid ground for understanding God directly by the simple method of chanting His holy name.

Misled by spiritually blind leaders, people in general, who themselves are spiritually blind, have failed to achieve their desired success. But here is a method, Krsna consciousness, that is directly offered by Krsna. He plainly gave us His instructions five thousand years ago in the Bhagavad-gita, and He confirmed them five hundred years ago in the form of Lord Caitanya.

So the Krsna consciousness movement is a great art of life, very easy and sublime.

The Krsna consciousness movement gives you everything you want, without any artificial endeavor. It is transcendentally colorful and full of transcendental pleasure. We prosecute Krsna consciousness through singing, dancing, eating, and hearing philosophy received through the authorized disciplic succession of spiritual masters coming down from Krsna Himself. Therefore Krsna consciousness gives us complete spiritual success, without our undergoing any artificial change of our natural instincts.

Consciousness is already in you, but it is now dirty consciousness. What we have to do now is cleanse our consciousness of all dirty things and make it pure consciousness Krsna consciousness. And we can easily do this by the pleasant method of chanting the glorious holy name of God: Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare.