The holy name of Krsna is transcendentally blissful. It bestows all spiritual benedictions, for it is Krsna Himself, the reservior of all pleasure. Krsna's name is complete, and it is the form of all transcendental experience. It is not a material name under any condition, and it is no less powerful than Krsna Himself. Since Krsna's name is not contaminated by the material qualities, there is no question of its begin involved with maya [illusion]. Krsna's name is always liberated and spiritual; it is never conditioned by the laws of material nature. This is because the name of Krsna and Krsna himself are identical."
– Padma Purana
Because God, or Krsna, is unlimited, the glories of His holy name are innumerable. The verse at left explains that chanting God's name is a genuine spiritual experience. Because God and His name are identical, the name of God is not a mundane sound vibration. Therefore, to call sincerely on Krsna's divine name gives us immediate association with Him, the Supreme Pure, and that association purifies our hearts. It's no wonder, then, that all the world's greatest scriptures emphasize the importance of praising thr holy name of the Lord.